Ulster Publishing was running a “portal” site when I began consulting with them. We recommended a “microsite” strategy, publishing newspaper content via a series of regionally and thematically targeted sites. This approach greatly benefited SEO and improve page views and ad revenue.
Dine Hudson Valley was the first of the microsites, and quickly stood apart from the crowd by offering many menus from restaurants that did not have websites. The site is popular for its detailed, curated directory of restaurants across the region, and its regional foodie journalism.